Air's cloud of ideas

Everything
I see, in one
place.

I'm Aram Herrera, a photographer and filmmaker. Airs Cloud is my cloud: the studio, the prints, the homes I host, the films I make, and the places I'm drawn to. Santa Fe-based. Anywhere the light is good.

Explore the clouds Book a shoot

The clouds

Five ideas, one eye. Each one stands on its own, and every one starts the same way: finding the frame.

Aram studying light in a modern Santa Fe home
01 · MEDIA STUDIO

Media Studio

Cinematic photography and film for luxury listings, brokers and builders.

Enter the studio
Violet Hour fine-art print hanging in a living room
02 · EDITIONS

Editions

Fine-art prints of New Mexico skies and architecture. Limited to 10 of each.

Collect a print
AirZen, a Japanese-inspired townhouse garden at dusk
03 · STAYS

Stays

Design-led homes to stay in, in Santa Fe and Albuquerque.

Find a stay
Aram with his Cybertruck in the New Mexico high desert
04 · HARD ANGLES

Hard Angles

Cinematic films about life with the Cybertruck, on YouTube.

Watch
Aram in Rome beneath St. Peter's dome
05 · JOURNAL

Journal

Travel, process and the places in between.

Read along

Latest from the cloud

What I'm working on right now, across every cloud.

Cybertruck Day Trip: The High Road to Taos▶
NEW FILM · HARD ANGLES

Cybertruck Day Trip: The High Road to Taos

Watch on YouTube
Violet Hour, Drop 01
DROP 01 · EDITIONS

Violet Hour, edition of 10

See the print
Sagrada Família ceiling
NEW IN THE JOURNAL

Barcelona: inside the Sagrada Família

Read along
Aram filming into the sunset through a modern breezeway
The person behind the cloud
"I can find a composition in anything."

I picked up a camera at fifteen to photograph the night sky. Hong Kong sharpened my eye and made me fall in love with architecture, and I brought that back home to Santa Fe, where my family goes back generations.

Today that same eye runs everything here: films for the homes I shoot, prints of the skies I chase, the homes I host, and the stories I tell along the way.

500+Luxury listings
250+Five-star stays
10Per edition

Kind words

From the brokers I shoot for and the guests I host.

"He never disappoints. On the business side he's responsive and timely. And his work, just, WOW. With each home he's able to tell a story, with impeccable attention to detail."
Kristy OrtegaReal estate professional, Santa Fe
"Outstanding and comprehensive photography. The video was well timed, and the music was perfect. It captured the magic of the home."
Emily GarciaSotheby's International Realty
"We thoroughly enjoyed our stay at this cute bnb, but the real standout is the location. Easy walk to key places!"
PaulGuest at the Historic Adobe · Washington, DC
Photography published in
The Wall Street JournalARCHITECTURAL DIGESTThe New York TimesROBB REPORT
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First to see new work

New films, print drops and open dates at the stays. A few notes a month, nothing more.