I'm Aram Herrera, a photographer and filmmaker. Airs Cloud is my cloud: the studio, the prints, the homes I host, the films I make, and the places I'm drawn to. Santa Fe-based. Anywhere the light is good.
Five ideas, one eye. Each one stands on its own, and every one starts the same way: finding the frame.
Cinematic photography and film for luxury listings, brokers and builders.
Enter the studio
Fine-art prints of New Mexico skies and architecture. Limited to 10 of each.
Collect a print
Design-led homes to stay in, in Santa Fe and Albuquerque.
Find a stay
Cinematic films about life with the Cybertruck, on YouTube.
Watch
Travel, process and the places in between.
Read along
"I can find a composition in anything."
I picked up a camera at fifteen to photograph the night sky. Hong Kong sharpened my eye and made me fall in love with architecture, and I brought that back home to Santa Fe, where my family goes back generations.
Today that same eye runs everything here: films for the homes I shoot, prints of the skies I chase, the homes I host, and the stories I tell along the way.
New films, print drops and open dates at the stays. A few notes a month, nothing more.